Successful customer self-service makes customers happier and your business better. But why is successful self-service so hard to deliver, and how can you turn your Salesforce Community into a case deflection engine? Customers prefer self-service & it’s more cost-effective Customers prefer to self-serve, and that’s true even for B2B customers. Respondents to a recent TSIA survey stated they overwhelming prefer web self-service to other support...
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